Pakistan’s First Online Film “Oye Kuch Kar Guzar” Wins the Internet With Its Trailer

With more and more people turning to the internet for almost everything i.e. from ordering food to shopping and asking for reviews to watching movies online, investors too are looking for opportunities to maximize their returns via digital content. And why not? That’s what business is all about, right?

And this is exactly what Djuice (Telenor Pakistan) has done. With its new online film’s official teaser, “Oye Kuch Kar Guzar”, the brand has successfully garnered a lot of attention online. It all started when Mangobaaz shared a teaser of the movie that sparked a city war amongst Pakistanis. Though some seemed to be excited about the trend, the others couldn’t help but criticize. All in all, the hashtag #OyeKuchKarGuzar received a phenomenal response.

! @djuicepakistan Hits @YouTube with Oye Kuch kar Guzar | #OyeKuchKarGuzar
Read: https://t.co/mPyZze6t9A

— Saad Subzwari (@saadsubzwari) November 29, 2016

Lahoris be jealous because they can't get "ek pappi idher and ek pappi udher"#OyeKuchKarGuzar

— Moochar (@AsliBinLaden) November 24, 2016

#OyeKuchKarGuzar Apni city ko defend kar! 🙌🏾@AliSafinas #Karachi vs @uzairjaswal #Islamabad vs @ushnashah #Lahore

Who do you support? pic.twitter.com/W4TH3soE2X

— MangoBaaz (@mangobaaz) November 23, 2016

There are two kind of people on earth;
1- those who are boring
2- those who live in Karachi #OyeKuchKarGuzar

— AK-47™© (@AK_Forty7) November 23, 2016

Only fog which karachi people have ever seen.

#OyeKuchKarGuzar pic.twitter.com/tE7yLnGVvU

— Waleed Nasir (@waleednasir00) November 23, 2016

Islamabadis are gonna be so pissed off tomorrow morning when they will know that there was a city war last night#OyeKuchKarGuzar

— Moiz (@hisredrighthand) November 23, 2016

Oye Kuch Kar Guzar is the first ever online movie in Pakistan which will be released on YouTube. Considering its target audience, which is youth, the online film will let the viewers to decide their own version of the story. Moreover, the alternate endings of each episode will keep viewers hooked to the online platform. To create even more curiosity, there will be annotations and end screens, which will keep the audience guessing what is going to happen next.

Oye Kuch Kar Guzar is a new step towards exploring online media in a new direction altogether making Djuice the first ever brand to get on YouTube after the three year ban on the network, which was lifted last year. Hopefully, more brands will come up with engaging and interactive content on this burgeoning social networking site.