Thursday, December 22, 2016

Dolmen Mall Celebrates 24th Annual Shopping Festival

Over the years, Dolmen Mall has established itself as the favorite destination of shoppers. And why not? With so many brands under one roof, amazing activities that are happening almost every other day and shopping festivals that keep enticing the customers, the group of shopping malls have become an ultimate destination for family and friends get-together. This time around, the leading chain of shopping malls kicked off its annual shopping festival, Dolmen Shopping Festival (DSF) on December 16th, 2016. The fun filled festival will last for 17 days while offering amazing discounts and exciting activities to its visitors.

Thursday, December 15, 2016

The first teaser for ‘Dobara Phir Se’ Released

#DobaraPhirSe is Mehreen Jabbar’s film, the cast includes Adeel Husain, Hareem Farooq, Sanam Saeed, Ali Kazmi, Tooba Siddiqui, Atiqa Odho, Shaz Khan, Musa along with many others.

Make Your Bond Moments Perfect With Gillette

Being a fan of suspense and thriller movies, I have always been into James-Bond-type movies. So, this November 6th, I happened to attend the Pakistan-wide premiere of James Bond’s 24th series, which was held at Ocean Mall, Karachi. The star-studded premiere was hosted by the dashing Hasan Ahmed and was attended by Sunita Marshal, Nadia Hussain, Humayun Saeed, Deepak Perwani, Zhalay Sarhadi and many other renowned socialites and, of course, bloggers.

‘MOOR’ infuses a spirit of patriotism in the masses with its Premier



‘Moor’ a film by azadfilm company and Mandviwalla Entertainment, is releasing across Pakistan this Independence Day

When Wrong No. Becomes the Right One! – Review

What are the most important ingredients to making a blockbuster movie? Strong story line, fun, entertainment and an impressive cast, right? What if I told you that Wrong No. has more or less all these staples? Yes, it has. However, like no film is an emblem of perfection, this too had some loopholes. Though, for me, these shortcomings have been overshadowed by the positive aspects easily.

Wednesday, December 7, 2016

Pakistan Launches its First Online Movie – Oye Kuch Kar Guzar

Movies have always been a fascination for cinema goers. And with the revival of the Pakistani cinema in the past years, more and more people are opting for Pakistani movies. Sensible plots and interesting cast are two major reasons this industry is growing like anything. However, this time around, Djuice Pakistan took a step forward and launched Pakistan’s first online movie Oye Kuch Kar Guzar on YouTube.

Tuesday, November 29, 2016

Pakistan’s First Online Film “Oye Kuch Kar Guzar” Wins the Internet With Its Trailer

With more and more people turning to the internet for almost everything i.e. from ordering food to shopping and asking for reviews to watching movies online, investors too are looking for opportunities to maximize their returns via digital content. And why not? That’s what business is all about, right?



Thursday, November 24, 2016

Infinix Introduces Infinix Zero4 & Infinix Zero4 Plus


Last week I was invited to a bloggers’ meet up where Infinix was supposed to launch two new smartphones to their flagship brand. The new Zero4 & Zero4 Plus were launched by the brand’s Country Manager, Joe. The bloggers at the event were told about the revised hardware and software configurations that are designed to enhance users’ personal and professional experience. 

Tuesday, October 25, 2016

Pakistan Makes a New Guinness World Records™!


It was last weekend i.e. October 15, 2016 when I woke up to tweets announcing Pakistan has set a new world record. Obviously, I got super excited and started checking out the hashtag  #DettolKaDhula. What came next totally made my day. It said that Pakistan has broken the previous record set by India with 1410 participants in 2015. Ohh, what a relief to know this amidst all the chaos and tension between the two countries, we are still winning on many grounds :D . To my surprise, the activity was conducted at Metro Cash & Carry where 1636 students from reputed schools participated.

Thursday, October 20, 2016

Pakistan sets GUINNESS WORLD RECORDS™!

Dettol takes the lead on Global Handwashing Day

Karachi, Saturday, October 15, 2016: Dettol Pakistan celebrated Global Handwashing Day 2016 by setting a GUINNESS WORLD RECORDS title for the Most participants in a handwashing relay. The event was held at Metro Cash & Carry in Gulshan e Iqbal, where 1636 students from various local schools participated enthusiastically and in doing so broke the record of 1410 hand washes previously held by a town in India (2015).

Friday, September 9, 2016

Turn Your #StyleOn with Outfitters

Needless to say I just cannot leave any Outfitters’ outlet without having bought something from their amazing collection. Mostly they are tops that I fall for; however, the accessories and shoes do inspire me sometimes. This time around, I saw a post on my Facebook timeline featuring a 50% off on the entire collection.

Thursday, September 1, 2016

Olivia Kajal – An Affordable Beauty Staple


I have been using Jordana Black Out and Maybelline Master Drama for a while now. They are the best, however, I wanted a product that is easy on pocket and lasts not longer than 5-6 hours, at least, and there I came across with Olivia Kajal. 

Since I was too skeptical to try the product for the first time, I started asking my friends about their go-to kohl pencil. I was surprised to see that many of them were already using Olivia Kajal.

Thursday, August 25, 2016

Discover The Beauty of Pakistan with #TelenorRawaan


The marketing strategies for telco brands had been a bit mainstream and obvious in the past few years. It either used comic, satire or unnecessarily stretched dance numbers to convince users to switch to their network. Though these tactics are entertaining and fun to watch, they seriously lacked inspiration. However, recently while watching the #TelenorRawaan ad, I was hooked to the screen.

Friday, August 19, 2016

Pakistan Innovation Foundation: Ijaad Kar, Nakaal na Kar




{August 17th , 2016} --


The Karachi Innovation Challenge & Hacakthon is an event of Pakistan Innovation Foundation held every year in Karachi to promote the new citizenship idea and startups which can create a better more
smarter and productive Karachi. This helps young citizens of Karachi to develop new innovative ideas.
The tagline Ijaad Kar, Nakaal na Kar.. states clearly that new, inspiring ideas will be taken in notice.

Dolmen Malls Celebrate Independence Day with Zeal & Enthusiasm

If there is one place that Karachiites love to visit during any occasion, be it summer festival, winter festival, Pakistan Day, Father’s Day or even Independence day, i.e. Dolmen Mall. With three malls covering all high-traffic areas of Karachi, Dolmen Group has managed to earn a good reputation for family entertainment. It has interesting activities planned for all and hence, never disappoints. The same happened to us when we decided to visit the mall for the Independence Day celebrations.

Tuesday, August 16, 2016

Say No To Dowry, Bring Innovation in Relationships!


“Woman commits suicide with 2 children over dowry”
“Woman ends her life for not bringing enough dowry”
“Woman burnt for not asking dowry from her parents”

These are just few of many headlines from newspapers that popped up when I entered the word “Dowry” on Google. Needless, to say many of such cases go unreported because a bride’s parents are too ‘poor’ or ‘powerless’ to even get justice.

Monday, August 15, 2016

Coke Studio Season 9 First Episode Airs on August 13




Karachi, August 12, 2016: The much awaited start of Coke Studio’s Season 9 will be made with the airing of the First Episode on Saturday, August 13, 2016. The Episode will be featuring 4 songs, including ‘Aaqa’ by Abida Parveen and Ali Sethi, ‘Sasu Mangey’ by Naseebo Lal and Umair Jaswal, “Aaja Re Moray Saiyaan” by Zeb Bangash, and ‘Jane Na Tu’ by Ali Khan.The songs have been produced by Shuja Haider, Jaffer Zaidi, Shiraz Uppal andNoori respectively, following the multiple producer format introduced into Coke Studio for the first time this Season.

Tuesday, August 9, 2016

How to Choose School Bundle in Best Prices?



It is the Back-to-School time and the level of excitement and stress is pretty much the same for both the parents and the students.

Wednesday, July 20, 2016

Muller and Phipps Launches HTC In Pakistan

Digital Campaigns


Make Your Bond Moments Perfect With Gillette


About Me


About me?? Ahh.


This probably is the most difficult question we all come across on a daily basis.


However, still whenever we are asked this, for a second, we stop for a moment to think about the possible answer and whip up all the qualities we have to define ourselves.


So, here are some of mine.


A university graduate with majors in Marketing, astonished by this ever-changing world of social media, struggling to fit in and preparing to be wowed at. That’s it!


I blog for Media Magick and Jalaibi


Happy reading! :)

Don’t forget to leave your feedback.


Contact

For business inquiries, please contact at abeerrehman@gmail.com

Southern Fried Chicken

Serves: 3
Prep time: 60 minutes (marinating required at least. 3 hours)


Wednesday, July 13, 2016

Rimmel London Match Perfection Foundation

Light Perfecting Radiance Foundation

Hey girls, to be very honest with you all, let me tell you that foundation can either make or break your make up, yes, it is true! This is the reason I just do not settle for any foundation but the best. It has been quite some time that I have been looking for a perfect foundation that matches my skin tone and looks clean and flawless on the skin.

Rimmel London Match Perfection Foundation

Light Perfecting Radiance Foundation

Hey girls, to be very honest with you all, let me tell you that foundation can either make or break your make up, yes, it is true! This is the reason I just do not settle for any foundation but the best. It has been quite some time that I have been looking for a perfect foundation that matches my skin tone and looks clean and flawless on the skin.

A Roundup of #FPW16 – Day 3

The stage of Fashion Pakistan Week 2016 has acted as a great platform for budding and established designers and fashionistas to showcase their passion for fashion. We have witnessed this enough on  Day 1  and Day 2 of #FPW16. To be honest, Day 2 was a little better  than the other days in terms of the creativity shown by our designers. Moving on to the Day 3, the following brands and designers were to showcase their collections:

A Roundup of #FPW16: Day 2

After the happening Day 1 of #FPW16, it was time for the day 2. We got to know about the line up just before the show which was comparatively well-organized and got more and more interesting as it inched towards the finale. To me, it was the most fashionable day of all three days.

A Roundup of #FPW16: Day 1

The tenth edition of Fashion Pakistan Week (FPW) happened from 7th – 9th of April, 2016 in Karachi. The three-day fashion show was filled with a lot of mystery because no one knew till the end about the designers and fashion brands who were taking part in the show. While this might enthrall many people, many spectators seemed not-so-happy about it as they had to wait a lot to witness the collection of their favorite designers. This does not end here, the clouds of chaos and delays also kept surrounding the ramp in all three days.

Friday, July 1, 2016

Regular Yet Stylish Hair Ideas for Summer

Regular Yet Stylish Hair Ideas for Summer

The last thing I would be worried about on a hot, scorching summer day is spending a lot of time styling my hair. On such days, I want to get rid of this part as soon as possible and hence, look for quick and easy hairstyles. Thanks to a friend who told me about a couple of life-saving hairdos that I am absolutely enjoying and, considering how tough of a job it is, I would like to share these with my beautiful readers  as well so that they do not have to go  through the same torture I went through!So, here goes the amazing regular but stylish hairdo list for summer

5 Beauty Hacks That Can Save Your Life

Life is busy. Each of us is fighting a war against time. It is like too much to be done in too less time, right? At the same time, you have to look after yourself as well. Being a woman, you have to do hair to look good, make up to look perfect and what not? Sounds tough, eh? But what if I told there are some quick beauty tips to help you get ready in minutes instead of hours, and that too effortlessly? Yes, it is possible.
Without wasting any more time, let us take a look at some life-saving beauty hacks that have always saved me whenever I was in beauty emergency.

Saturday, June 25, 2016

Coke Studio Season 9 set for launch: Will feature Amjad Sabri


Karachi, June 24, 2016: Season 9 of the signature fusion music platform Coke Studio will be remembered by fans for all time to come, as Amjad Sabri, who passed away tragically just a few days ago, will be seen performing in this Season. In what is probably the last studio recording, Amjad Sabri together with Rahat Fateh Ali Khan read the qawwali, Aj Rang Hai.

Tuesday, June 14, 2016

Actor Feroze Khan to debut on the big screen this September

PRESS RELEASE



[Karachi: 14th June, 2016] After conquering the small screen with top rated serials and critical acclaim, the award-winning actor Feroze Khan is all set to make his debut on the silver screen with Anjum Shahzad’s upcoming film ‘Zindagi Kitni Haseen Hay’ (#ZKHH) in 2016.