Rooh Afza Breaks the Monotony In The Category With New TVC

Gone are the days when hardcore selling was the thing. Now in order to sell your product to the consumers, you need to connect with them. There was a time when all syrup companies used to do in their advertisements was showing the colored juices being consumed by a group of people while having a good time. That’s it. Probably this is the reason we never saw competition aka Brand Wars in this category because everyone was enjoying their own space.

Satisfy your Asian Food Cravings with Deshire

If there were a human version of cravings, it would look exactly like me. Yeah, I crave GOOD food and that too at awkward timings. Thankfully, this time around, I wanted to have some amazing food in the evening. Informed my sister of my ‘habit’ and she decided to be my partner in the crime. Then came the most difficult question, what to try? But I had done my homework this time asI recently came to know that a new place has opened in K-Town and they are serving amazingness. So, it was my turn to try it. 

Chalay Thay Saath With WingItt!

I rarely show up at meet and greet sessions with the cast of a certain movie. However, when I stumbled upon this invitation to have a live discussion with Chalay Thay Saath cast, I couldn’t resist (thanks to the cutest attraction, Syra Shahroz). So, when your girl crush is coming to an event, kon gunahgaar event miss karnay ka sochay ga? :p 

Pujaran – The Aspect of Society Never Spoken of Before

The Pakistani society is indeed very male-dominated. From deciding on the fate of a girl child to be buried alive to leaving behind everything else in a race to earn money, men is accused of so many wrongdoings. But is it always so? I don’t think so. A more recent example is of a drama serial Pujaran on TV One that came as an eye opener for me.

When Women Broke the Norms

There are very few campaigns that leave an ever lasting impact on your mind. One of those campaigns is #BreakTheNorm. The campaign is all about appreciating women who do daring things. When I explored the hashtag a bit deeper, I found out about so many wonderful Pakistani women who standout from the crowd due to their exceptional acts or talent. From Arfa Kareem to the first female truck driver of Pakistan, the hashtag was full of motivational pictures and stories.

Check out some of the glimpses from the campaign here!

Namira Salim is Pakistan’s first female astronaut to go into space

TV One’s Wafa Ka Mausam

The recent ban on the neighboring countryy’s channels has somewhat brought back the Pakistani TV drama watchers. This has resulted in the launch of dozens of dramas after a couple of months. Like everything else, there are some hits and some misses in the TV industry too. Some dramas come up with new and grabbing plots, while some repeat the same mainstream content and lose the audience’s interest.

Celebrating the Unsung Heroes of Pakistan

Pakistan is a land of talented people. Every day, an uncelebrated hero does something that surprises the human mind and creates a difference in the lives of people. However, not all of these gems get acknowledged for all their efforts.

Thanks to Altas Battery for their recent campaign “Sparkistan” where they are highlighting Pakistanis who have done something remarkable for the nation. For this purpose, a team travelled across Pakistan to find these heroes. After collecting the notable profiles, the team compiled the stories and started promoting the success stories through social media. This has resulted in creating awareness about the spark in these exceptional people and have given them the fame they truly deserve.

When Art Speaks, Woven Stories Come into Being!

I have not met a single person in my life who doesn’t admire good art. People of all ages have their own opinion when it comes to appreciating their favorite artwork. However, if there is anything that is receiving a huge round of applause from everyone recently, that is Woven Stories.

Yayvo Launches iDroid in Pakistan

Smartphones have given rise to a whole new level of a digital world we live in. Be it shopping from your favorite brands, interacting with your distant friends/relatives or opting for an online service to get your work done, we have become totally dependent on our smartphones.

Entertainment Goes Digital with Tapmad App!

Last week I happened to go to a Bloggers’ Meet up which was about the launch of a new app called ‘Tapmad’. For which, I had to miss out on my favorite drama and on my way I couldn’t help but thinking about catching up the episode on YouTube later that night. Little did I know at that point that I am going to get a permanent solution to watching TV while on the go!

Call the Band Celebrates 15 Years With Fans!

There are very few artists who give value to their friends, let alone celebrate their fifteen years of association with a dedicated hashtag. Sounds strange, right? Well, this certainly is not. A few days back I saw posts with #15yearswithcallfans being shared on my social media timelines. Excited to read the name “Call” I decided to examine the hashtag and it got better with every passing minute

2 Reasonably Priced Phone Brands I Wish to see in Pakistan

If you ask me, I am one of the most unsatisfied smartphone customers (blame my excess usage of social media apps and online reading habit for it). Anyways, so, ever since I have been deprived of my Samasung Galaxy S3 on gun point, a.k.a mobile snatching, my life has been terribly miserable. I couldn’t find a single smartphone that can work effectively without getting hung or confused at what I am commanding them. LOL.

Jokes apart, one day when my Huawei P8 Lite completely refused to start and did not cooperate, I was forced to search about the best phones I can get in the most reasonable price. Though some of these brands are available locally through black market, I usually prefer going for brands that are officially available in Pakistan.

Cutting the long story short, out of four best phones that I came across, two of them aren’t available in Pakistan yet. Sigh and sobs!

How I wish these brands were available in this part of the world as well (I hope so they will think about it soon)

Xiaomi

It was the first brand that popped up in my search bar, so I will definitely start with it. Headquartered in China, Xiaomi is determined to introduce the high quality latest technology in an affordable rate. They are already present in Singapore, Philippines, Malaysia, India, Brazil and Indonesia. I hope they further expand their market to Pakistan. So far, their most loved brands by consumers are

Xiaomi Mi Mix

It is the latest addition in Xiaomi’s family. The most futuristic phone with 91.3% screen to body ratio. The almost no-edges design wasn’t easy to develop and required a lot of work in other areas too. Apart from great design, Xiaomi Mi Mix offers 6 GB RAM, 16 MP rear camera, 256 GB storage and a battery of 4400 mAh. 

Other notable devices by Xiaomi are:

· Xiami Mi 5

· Xiaomi Mi 4i

· Xiaomi Redmi Note

· Xiaomi Redmi Note 4G

· Xiaomi Redmi 3S Prime.

iDroid USA

In 2012, five entrepreneurs decided to open up a small startup that has now grown up to become a full-fledged organization. iDroid USA aims to become the market leader with its cutting edge technology and this mission is the reason they are relying on extremely sophisticated and advanced research methodologies.

iDroid Royal V7

This phone is just perfect for anyone who is looking for a good camera. Its 13 MP rear and 5 MP front cameras are ideal for HD pictures and shoots. V7 is actually a Phablet with 540x960 pixel resolution. With 1 GB RAM and 8 GB ROM, which is comparatively a bit less than other vendors, this phone offers a decent design, which is unlikely to be found in other counterparts. Instead of round edges, V7 has rectangular corners to give you a premium feel. 

Other phones of iDroid that I look forward to are:

· iDroid Apache G6

· Tango 2 White

· iDroid BALR X7

· Tango A5



Apart from these, I would really like to see Amazon phones making their way in the Pakistani market. However, I think these two brands will probably be successful in making me forget my previous phone by staying with me through thick and thin. RIP Samsung Galaxy S3!

Dolmen Mall Celebrates 24th Annual Shopping Festival

Over the years, Dolmen Mall has established itself as the favorite destination of shoppers. And why not? With so many brands under one roof, amazing activities that are happening almost every other day and shopping festivals that keep enticing the customers, the group of shopping malls have become an ultimate destination for family and friends get-together. This time around, the leading chain of shopping malls kicked off its annual shopping festival, Dolmen Shopping Festival (DSF) on December 16th, 2016. The fun filled festival will last for 17 days while offering amazing discounts and exciting activities to its visitors.

Pakistan Launches its First Online Movie – Oye Kuch Kar Guzar

Movies have always been a fascination for cinema goers. And with the revival of the Pakistani cinema in the past years, more and more people are opting for Pakistani movies. Sensible plots and interesting cast are two major reasons this industry is growing like anything. However, this time around, Djuice Pakistan took a step forward and launched Pakistan’s first online movie Oye Kuch Kar Guzar on YouTube.

Pakistan’s First Online Film “Oye Kuch Kar Guzar” Wins the Internet With Its Trailer

With more and more people turning to the internet for almost everything i.e. from ordering food to shopping and asking for reviews to watching movies online, investors too are looking for opportunities to maximize their returns via digital content. And why not? That’s what business is all about, right?

Infinix Introduces Infinix Zero4 & Infinix Zero4 Plus

Last week I was invited to a bloggers’ meet up where Infinix was supposed to launch two new smartphones to their flagship brand. The new Zero4 & Zero4 Plus were launched by the brand’s Country Manager, Joe. The bloggers at the event were told about the revised hardware and software configurations that are designed to enhance users’ personal and professional experience. 

Yayvo.com to Celebrate Black Friday in Pakistan

Pakistan Makes a New Guinness World Records™!

It was last weekend i.e. October 15, 2016 when I woke up to tweets announcing Pakistan has set a new world record. Obviously, I got super excited and started checking out the hashtag  #DettolKaDhula. What came next totally made my day. It said that Pakistan has broken the previous record set by India with 1410 participants in 2015. Ohh, what a relief to know this amidst all the chaos and tension between the two countries, we are still winning on many grounds :D . To my surprise, the activity was conducted at Metro Cash & Carry where 1636 students from reputed schools participated.

Pakistan sets GUINNESS WORLD RECORDS™!

Dettol takes the lead on Global Handwashing Day

Karachi, Saturday, October 15, 2016: Dettol Pakistan celebrated Global Handwashing Day 2016 by setting a GUINNESS WORLD RECORDS title for the Most participants in a handwashing relay. The event was held at Metro Cash & Carry in Gulshan e Iqbal, where 1636 students from various local schools participated enthusiastically and in doing so broke the record of 1410 hand washes previously held by a town in India (2015).

Turn Your #StyleOn with Outfitters

Needless to say I just cannot leave any Outfitters’ outlet without having bought something from their amazing collection. Mostly they are tops that I fall for; however, the accessories and shoes do inspire me sometimes. This time around, I saw a post on my Facebook timeline featuring a 50% off on the entire collection.