Wednesday, July 20, 2016

Muller and Phipps Launches HTC In Pakistan



I am not a very tech-savvy person; however I am always searching for a smartphone that offers exceptional experience. This time around, I was eyeing at HTC Desire 626G. However, to my disappointment, there was no local distributor of HTC in Pakistan. Then one day, I stumbled upon a news piece announcing that HTC is soon going to be launched in Pakistan by Muller and Phipps (M&P). I was already excited and this excitement doubled up when I received the invite to the launch event of #HTCPakistan.


The star-studded launch was attended by Azfar Rehman, Nadia Hussain, Sunita Marshal and many other celebrities. It was conceptualized, planned and executed by String Media and Oktopus Experience and happened on May 25th, 2016 at Marriot Hotel in the presence of media and other socialites. After recitation of the Holy Quran, the CEO and MD Muller and Phipps, Mr. Kamran Nishat took the stage and briefed the audience about the partnership between M&P and HTC in Pakistan.

Mr. Nishat said,

“We are pleased to be associated with HTC as an Official Distribution Partner. HTC is a pioneer in smartphone industry with a wide array of 4G and 3G handsets. HTC is known for introducing high quality smartphones and premium designs. We want to introduce their complete range in Pakistan and will be committed to providing superior after-sales service to our customers with 1 year warranty. With our vast reach on retail level and multiple distribution points, we will ensure availability of HTC products in all major cities and towns of Pakistan”.

The products will be available for sale in Pakistan from next week.

Mr. Nishat announced the launch of a new range of HTC smartphones in Pakistan including:

  • · HTC One A9

  • · Desire 728 Dual SIM (LTE)

  • · Desire 626 Dual SIM (LTE)

  • · Desire 626G+

  • · Desire 526G+ 

HTC One A9


HTC One A9 belongs to the award-winning HTC One family and offers the following significant features:

· Metalmorphics: A new standard of all-metal design excellence

· HTC UltraSelfie™: To capture the best selfies

· Dual camera - 13MP main camera with Optical Image Stabilization (OIS) to reduce distortions

· HTC BoomSound™ with Dolby Audio™

· A built-in DAC that delivers audio at 24-bit, 192KHz quality

· Android 6.0 Marshmallow

· Qualcomm® Snapdragon™ 617 processor with integrated X8 LTE and 64-bit Octa-core CPU

· 32GB configuration with an expandable memory to store all your important data

· HTC One A9 will be available in Carbon Gray and Opal Silver colors at PKR 55,250/-

Desire 728 Dual SIM (LTE)


· Bold design

· Supports 4G LTE

· 64-bit MediaTek

· 1.3GHz Octa-Core processor

· HTC BoomSound™ speakers with Dolby Audio™.

· 5.5” High Definition screen

· 13MP main camera and 5MP front camera

· HTC Desire 728 Dual SIM will be available in Meteor Gray and Classic Rose Gold colors for PKR 25,499/-

Desire 626 Dual SIM (LTE)


· 5” HD display with 1.7 GHz Octa-Core processor

· f/2.2 aperture and a 13 megapixel BSI sensor

· 5 MP front camera

· 16GB internal storage with a 32 GB MicroSD slot for additional storage

· 2000mAH battery

· HTC Desire 626 Dual Sim will be available in Blue Lagoon and White Birch colors at PKR 21,699/-

Desire 626G+


· 12.7 cm screen

· 13MP rear camera and 5MP front camera

· Octa-core 1.7GHz with Android and HTC Sense

· HTC Desire 626G+ Dual Sim will be available in Blue Lagoon and White Birch colors for PKR 18,899/-
Desire 526G+

· 1.7GHz Octa-Core processor

· HTC BlinkFeed to bing your favorite content to your home screen

· 4.7” HD screen

· 8MP rear facing camera and a 2MP front facing camera

· 1.7GHz Octa-Core Processor

· 1GB RAM, 8/16GB Internal Storage with 32GB extendable memory

· Available in Glacier Blue and Lacquer Black for PKR 13,999/-

All in all, the event was a success. Now I cannot wait to see how the Company performs in this comeback in Pakistan.

Stay tuned for more updates. J





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