Avari Towers Celebrates Egyptian Food Festival

Sweet smile and good food are two things that unite people. Irrespective of who you are and where you live, using these tricks can make your lives easier. I think, perhaps, this is the reason Avari Towers has been persistently celebrating food festivals of different countries in an effort to create a connection between Pakistanis and the foreigners living here.

Egyptian Festival is the second one I have attended after Turkish Food Festival at Avari Towers. And believe you me, when I entered the venue, I felt like they have actually called some Egyptians to create an ambiance, but they did not. In fact, the staff was dressed in a way that they actually looked Egyptians. Moving on to food, only by looking at it I felt like they have covered everything.

Rooh Afza Breaks the Monotony In The Category With New TVC

Gone are the days when hardcore selling was the thing. Now in order to sell your product to the consumers, you need to connect with them. There was a time when all syrup companies used to do in their advertisements was showing the colored juices being consumed by a group of people while having a good time. That’s it. Probably this is the reason we never saw competition aka Brand Wars in this category because everyone was enjoying their own space.

Satisfy your Asian Food Cravings with Deshire

If there were a human version of cravings, it would look exactly like me. Yeah, I crave GOOD food and that too at awkward timings. Thankfully, this time around, I wanted to have some amazing food in the evening. Informed my sister of my ‘habit’ and she decided to be my partner in the crime. Then came the most difficult question, what to try? But I had done my homework this time asI recently came to know that a new place has opened in K-Town and they are serving amazingness. So, it was my turn to try it. 

Chalay Thay Saath With WingItt!

I rarely show up at meet and greet sessions with the cast of a certain movie. However, when I stumbled upon this invitation to have a live discussion with Chalay Thay Saath cast, I couldn’t resist (thanks to the cutest attraction, Syra Shahroz). So, when your girl crush is coming to an event, kon gunahgaar event miss karnay ka sochay ga? :p 

7th ASSITEJ Asia Meet & Tamasha Festival

Press Release:

Announcing the 7th ASSITEJ Asia Meet and first ever performing arts festival “TAMASHA” for young audiences from 7th to 9th April, 2017 –Alhamra Arts Council, Lahore, Pakistan

Pujaran – The Aspect of Society Never Spoken of Before

The Pakistani society is indeed very male-dominated. From deciding on the fate of a girl child to be buried alive to leaving behind everything else in a race to earn money, men is accused of so many wrongdoings. But is it always so? I don’t think so. A more recent example is of a drama serial Pujaran on TV One that came as an eye opener for me.

When Women Broke the Norms

There are very few campaigns that leave an ever lasting impact on your mind. One of those campaigns is #BreakTheNorm. The campaign is all about appreciating women who do daring things. When I explored the hashtag a bit deeper, I found out about so many wonderful Pakistani women who standout from the crowd due to their exceptional acts or talent. From Arfa Kareem to the first female truck driver of Pakistan, the hashtag was full of motivational pictures and stories.

Check out some of the glimpses from the campaign here!

Namira Salim is Pakistan’s first female astronaut to go into space

KAARIGAR - A Unique Footwear Experience

I am one of those people who are addicted to online shopping. However, I still somehow find it really difficult to trust a vendor online. This time around, while scrolling my Facebook timeline I came across some really amazing footwear with a touch of modernism and tradition at the same time. Amazed by the beautiful designs and finesse, I inquired the admin of KAARIGAR about the prices and the procedure to place an order. I was lucky enough to have interacted with Sana (the owner) herself who is so smooth to deal with. She helped me out with the decision making part as I am allergic to some kinds of leather. 

Karachi Literature Festival 2017 – A Treat for the Mind

There are very few people who get excited when it comes to books. Though I am not a book worm or someone who has a treasure of shelves filled with books, thanks to online reads, I make sure I attend literature festivals to keep myself updated with the latest additions in this arena. This time around, my father, whose favorite genre is politics, was also in town so I decided to visit the then upcoming Karachi Literature Festival 2017.

TV One’s Wafa Ka Mausam

The recent ban on the neighboring countryy’s channels has somewhat brought back the Pakistani TV drama watchers. This has resulted in the launch of dozens of dramas after a couple of months. Like everything else, there are some hits and some misses in the TV industry too. Some dramas come up with new and grabbing plots, while some repeat the same mainstream content and lose the audience’s interest.

Celebrating the Unsung Heroes of Pakistan

Pakistan is a land of talented people. Every day, an uncelebrated hero does something that surprises the human mind and creates a difference in the lives of people. However, not all of these gems get acknowledged for all their efforts.

Thanks to Altas Battery for their recent campaign “Sparkistan” where they are highlighting Pakistanis who have done something remarkable for the nation. For this purpose, a team travelled across Pakistan to find these heroes. After collecting the notable profiles, the team compiled the stories and started promoting the success stories through social media. This has resulted in creating awareness about the spark in these exceptional people and have given them the fame they truly deserve.

Lenovo Launches Revolutionary Moto Z in Pakistan

Motorola is back in the game with its new Moto Z. The new smartphone range was launched on February 17th, 2017 by Lenovo through its subsidiary Motorola Mobility. The most talked-about features of the new phone, besides its thinness, are its Moto Mods.

The launch took place in Karachi where representatives of the company briefed the audience about the new Moto Z. The features of the phone are:

Jazz launches a Cricket App to keep fans up to date with matches from around the globe

Islamabad – 13 February, 2017: In spirit of the cricket fever gripping the nation, Jazz has launched a world-class cricket app catering to the sport’s fanatics’ every need. Called ‘Jazz Cricket’, the app offers next generation cricket coverage over a digital platform through a very user friendly interface, which offers multiple features.

When Art Speaks, Woven Stories Come into Being!

I have not met a single person in my life who doesn’t admire good art. People of all ages have their own opinion when it comes to appreciating their favorite artwork. However, if there is anything that is receiving a huge round of applause from everyone recently, that is Woven Stories.

Yayvo Launches iDroid in Pakistan

Smartphones have given rise to a whole new level of a digital world we live in. Be it shopping from your favorite brands, interacting with your distant friends/relatives or opting for an online service to get your work done, we have become totally dependent on our smartphones.

Entertainment Goes Digital with Tapmad App!

Last week I happened to go to a Bloggers’ Meet up which was about the launch of a new app called ‘Tapmad’. For which, I had to miss out on my favorite drama and on my way I couldn’t help but thinking about catching up the episode on YouTube later that night. Little did I know at that point that I am going to get a permanent solution to watching TV while on the go!

Turkish Food Festival at Asia Live, Avari Towers – Review

If you have lived in Turkey or enjoyed their traditional food in the Middle East before, you will definitely know my struggle to find the similar authentic Turkish taste in Pakistan. So, after I was disappointed in finding the best Hummus in Karachi that tasted exactly like the one they have in the Middle East, a friend referred me to the ongoing Turkish Food Festival at Avari Towers. Intrigued by the name only, I decided to give it a try because among all the high end hotels I know; only Avari Towers is well-known for celebrating food festivals from different regions where they do not compromise on the taste and quality.

Call the Band Celebrates 15 Years With Fans!

There are very few artists who give value to their friends, let alone celebrate their fifteen years of association with a dedicated hashtag. Sounds strange, right? Well, this certainly is not. A few days back I saw posts with #15yearswithcallfans being shared on my social media timelines. Excited to read the name “Call” I decided to examine the hashtag and it got better with every passing minute

The Golden Chick that everyone is After in K Town

Now that you are here to find out the chick, let me tell you, you won’t regret reading about the tenderness and juiciness this scrumptious delicacy is made of. C’mon, do not be a pervert. We are talking about Golden Chick, the new chicken outlet that is winning the hearts (and tummies) of Karachiites and not the one you were thinking about ;)

2 Reasonably Priced Phone Brands I Wish to see in Pakistan

If you ask me, I am one of the most unsatisfied smartphone customers (blame my excess usage of social media apps and online reading habit for it). Anyways, so, ever since I have been deprived of my Samasung Galaxy S3 on gun point, a.k.a mobile snatching, my life has been terribly miserable. I couldn’t find a single smartphone that can work effectively without getting hung or confused at what I am commanding them. LOL.

Jokes apart, one day when my Huawei P8 Lite completely refused to start and did not cooperate, I was forced to search about the best phones I can get in the most reasonable price. Though some of these brands are available locally through black market, I usually prefer going for brands that are officially available in Pakistan.

Cutting the long story short, out of four best phones that I came across, two of them aren’t available in Pakistan yet. Sigh and sobs!

How I wish these brands were available in this part of the world as well (I hope so they will think about it soon)

Xiaomi

It was the first brand that popped up in my search bar, so I will definitely start with it. Headquartered in China, Xiaomi is determined to introduce the high quality latest technology in an affordable rate. They are already present in Singapore, Philippines, Malaysia, India, Brazil and Indonesia. I hope they further expand their market to Pakistan. So far, their most loved brands by consumers are

Xiaomi Mi Mix

It is the latest addition in Xiaomi’s family. The most futuristic phone with 91.3% screen to body ratio. The almost no-edges design wasn’t easy to develop and required a lot of work in other areas too. Apart from great design, Xiaomi Mi Mix offers 6 GB RAM, 16 MP rear camera, 256 GB storage and a battery of 4400 mAh. 

Other notable devices by Xiaomi are:

· Xiami Mi 5

· Xiaomi Mi 4i

· Xiaomi Redmi Note

· Xiaomi Redmi Note 4G

· Xiaomi Redmi 3S Prime.

iDroid USA

In 2012, five entrepreneurs decided to open up a small startup that has now grown up to become a full-fledged organization. iDroid USA aims to become the market leader with its cutting edge technology and this mission is the reason they are relying on extremely sophisticated and advanced research methodologies.

iDroid Royal V7

This phone is just perfect for anyone who is looking for a good camera. Its 13 MP rear and 5 MP front cameras are ideal for HD pictures and shoots. V7 is actually a Phablet with 540x960 pixel resolution. With 1 GB RAM and 8 GB ROM, which is comparatively a bit less than other vendors, this phone offers a decent design, which is unlikely to be found in other counterparts. Instead of round edges, V7 has rectangular corners to give you a premium feel. 

Other phones of iDroid that I look forward to are:

· iDroid Apache G6

· Tango 2 White

· iDroid BALR X7

· Tango A5



Apart from these, I would really like to see Amazon phones making their way in the Pakistani market. However, I think these two brands will probably be successful in making me forget my previous phone by staying with me through thick and thin. RIP Samsung Galaxy S3!

Dolmen Mall Celebrates 24th Annual Shopping Festival

Over the years, Dolmen Mall has established itself as the favorite destination of shoppers. And why not? With so many brands under one roof, amazing activities that are happening almost every other day and shopping festivals that keep enticing the customers, the group of shopping malls have become an ultimate destination for family and friends get-together. This time around, the leading chain of shopping malls kicked off its annual shopping festival, Dolmen Shopping Festival (DSF) on December 16th, 2016. The fun filled festival will last for 17 days while offering amazing discounts and exciting activities to its visitors.

The first teaser for ‘Dobara Phir Se’ Released

#DobaraPhirSe is Mehreen Jabbar’s film, the cast includes Adeel Husain, Hareem Farooq, Sanam Saeed, Ali Kazmi, Tooba Siddiqui, Atiqa Odho, Shaz Khan, Musa along with many others.

Make Your Bond Moments Perfect With Gillette

Being a fan of suspense and thriller movies, I have always been into James-Bond-type movies. So, this November 6th, I happened to attend the Pakistan-wide premiere of James Bond’s 24th series, which was held at Ocean Mall, Karachi. The star-studded premiere was hosted by the dashing Hasan Ahmed and was attended by Sunita Marshal, Nadia Hussain, Humayun Saeed, Deepak Perwani, Zhalay Sarhadi and many other renowned socialites and, of course, bloggers.

‘MOOR’ infuses a spirit of patriotism in the masses with its Premier

‘Moor’ a film by azadfilm company and Mandviwalla Entertainment, is releasing across Pakistan this Independence Day

When Wrong No. Becomes the Right One! – Review

What are the most important ingredients to making a blockbuster movie? Strong story line, fun, entertainment and an impressive cast, right? What if I told you that Wrong No. has more or less all these staples? Yes, it has. However, like no film is an emblem of perfection, this too had some loopholes. Though, for me, these shortcomings have been overshadowed by the positive aspects easily.

Pakistan Launches its First Online Movie – Oye Kuch Kar Guzar

Movies have always been a fascination for cinema goers. And with the revival of the Pakistani cinema in the past years, more and more people are opting for Pakistani movies. Sensible plots and interesting cast are two major reasons this industry is growing like anything. However, this time around, Djuice Pakistan took a step forward and launched Pakistan’s first online movie Oye Kuch Kar Guzar on YouTube.

Pancakes

Serving size; 4 pancakes, enough for 2 people

Pakistan’s First Online Film “Oye Kuch Kar Guzar” Wins the Internet With Its Trailer

With more and more people turning to the internet for almost everything i.e. from ordering food to shopping and asking for reviews to watching movies online, investors too are looking for opportunities to maximize their returns via digital content. And why not? That’s what business is all about, right?

Infinix Introduces Infinix Zero4 & Infinix Zero4 Plus

Last week I was invited to a bloggers’ meet up where Infinix was supposed to launch two new smartphones to their flagship brand. The new Zero4 & Zero4 Plus were launched by the brand’s Country Manager, Joe. The bloggers at the event were told about the revised hardware and software configurations that are designed to enhance users’ personal and professional experience. 

Anda Ghotala

Yayvo.com to Celebrate Black Friday in Pakistan

Pakistan Makes a New Guinness World Records™!

It was last weekend i.e. October 15, 2016 when I woke up to tweets announcing Pakistan has set a new world record. Obviously, I got super excited and started checking out the hashtag  #DettolKaDhula. What came next totally made my day. It said that Pakistan has broken the previous record set by India with 1410 participants in 2015. Ohh, what a relief to know this amidst all the chaos and tension between the two countries, we are still winning on many grounds :D . To my surprise, the activity was conducted at Metro Cash & Carry where 1636 students from reputed schools participated.

Pakistan sets GUINNESS WORLD RECORDS™!

Dettol takes the lead on Global Handwashing Day

Karachi, Saturday, October 15, 2016: Dettol Pakistan celebrated Global Handwashing Day 2016 by setting a GUINNESS WORLD RECORDS title for the Most participants in a handwashing relay. The event was held at Metro Cash & Carry in Gulshan e Iqbal, where 1636 students from various local schools participated enthusiastically and in doing so broke the record of 1410 hand washes previously held by a town in India (2015).

Turn Your #StyleOn with Outfitters

Needless to say I just cannot leave any Outfitters’ outlet without having bought something from their amazing collection. Mostly they are tops that I fall for; however, the accessories and shoes do inspire me sometimes. This time around, I saw a post on my Facebook timeline featuring a 50% off on the entire collection.

Olivia Kajal – An Affordable Beauty Staple

I have been using Jordana Black Out and Maybelline Master Drama for a while now. They are the best, however, I wanted a product that is easy on pocket and lasts not longer than 5-6 hours, at least, and there I came across with Olivia Kajal. 

Since I was too skeptical to try the product for the first time, I started asking my friends about their go-to kohl pencil. I was surprised to see that many of them were already using Olivia Kajal.

Discover The Beauty of Pakistan with #TelenorRawaan

The marketing strategies for telco brands had been a bit mainstream and obvious in the past few years. It either used comic, satire or unnecessarily stretched dance numbers to convince users to switch to their network. Though these tactics are entertaining and fun to watch, they seriously lacked inspiration. However, recently while watching the #TelenorRawaan ad, I was hooked to the screen.

Pakistan Innovation Foundation: Ijaad Kar, Nakaal na Kar

{August 17th , 2016} --

The Karachi Innovation Challenge & Hacakthon is an event of Pakistan Innovation Foundation held every year in Karachi to promote the new citizenship idea and startups which can create a better more

smarter and productive Karachi. This helps young citizens of Karachi to develop new innovative ideas.

The tagline “Ijaad Kar, Nakaal na Kar..” states clearly that new, inspiring ideas will be taken in notice.

Dolmen Malls Celebrate Independence Day with Zeal & Enthusiasm

If there is one place that Karachiites love to visit during any occasion, be it summer festival, winter festival, Pakistan Day, Father’s Day or even Independence day, i.e. Dolmen Mall. With three malls covering all high-traffic areas of Karachi, Dolmen Group has managed to earn a good reputation for family entertainment. It has interesting activities planned for all and hence, never disappoints. The same happened to us when we decided to visit the mall for the Independence Day celebrations.

Say No To Dowry, Bring Innovation in Relationships!

“Woman commits suicide with 2 children over dowry”

“Woman ends her life for not bringing enough dowry”

“Woman burnt for not asking dowry from her parents”

These are just few of many headlines from newspapers that popped up when I entered the word “Dowry” on Google. Needless, to say many of such cases go unreported because a bride’s parents are too ‘poor’ or ‘powerless’ to even get justice.

Coke Studio Season 9 First Episode Airs on August 13

Karachi, August 12, 2016: The much awaited start of Coke Studio’s Season 9 will be made with the airing of the First Episode on Saturday, August 13, 2016. The Episode will be featuring 4 songs, including ‘Aaqa’ by Abida Parveen and Ali Sethi, ‘Sasu Mangey’ by Naseebo Lal and Umair Jaswal, “Aaja Re Moray Saiyaan” by Zeb Bangash, and ‘Jane Na Tu’ by Ali Khan.The songs have been produced by Shuja Haider, Jaffer Zaidi, Shiraz Uppal andNoori respectively, following the multiple producer format introduced into Coke Studio for the first time this Season.

How to Choose School Bundle in Best Prices?

It is the Back-to-School time and the level of excitement and stress is pretty much the same for both the parents and the students.

Coke Studio Introduces Music for the Deaf!

Infinix Mobility Launches Hot S in Pakistan

On July 28th, a star-studded event was held at Marriott Hotel, Karachi where Infinix Mobility officially launched Hot S & Noise Cancelling earphones.

Brumano – Men’s Heaven for Online Shopping

Muller and Phipps Launches HTC In Pakistan

Digital Campaigns

Make Your Bond Moments Perfect With Gillette

About Me

About me?? Ahh.


This probably is the most difficult question we all come across on a daily basis.


However, still whenever we are asked this, for a second, we stop for a moment to think about the possible answer and whip up all the qualities we have to define ourselves.


So, here are some of mine.


A university graduate with majors in Marketing, astonished by this ever-changing world of social media, struggling to fit in and preparing to be wowed at. That’s it!


I blog for Media Magick and Jalaibi


Happy reading! :)

Don’t forget to leave your feedback.

Contact

For business inquiries, please contact at abeerrehman@gmail.com

Southern Fried Chicken

Serves: 3
Prep time: 60 minutes (marinating required at least. 3 hours)

Rimmel London Match Perfection Foundation

Light Perfecting Radiance Foundation

Hey girls, to be very honest with you all, let me tell you that foundation can either make or break your make up, yes, it is true! This is the reason I just do not settle for any foundation but the best. It has been quite some time that I have been looking for a perfect foundation that matches my skin tone and looks clean and flawless on the skin.

Rimmel London Match Perfection Foundation

Light Perfecting Radiance Foundation

Hey girls, to be very honest with you all, let me tell you that foundation can either make or break your make up, yes, it is true! This is the reason I just do not settle for any foundation but the best. It has been quite some time that I have been looking for a perfect foundation that matches my skin tone and looks clean and flawless on the skin.

A Roundup of #FPW16 – Day 3

The stage of Fashion Pakistan Week 2016 has acted as a great platform for budding and established designers and fashionistas to showcase their passion for fashion. We have witnessed this enough on  Day 1  and Day 2 of #FPW16. To be honest, Day 2 was a little better  than the other days in terms of the creativity shown by our designers. Moving on to the Day 3, the following brands and designers were to showcase their collections:

A Roundup of #FPW16: Day 2

After the happening Day 1 of #FPW16, it was time for the day 2. We got to know about the line up just before the show which was comparatively well-organized and got more and more interesting as it inched towards the finale. To me, it was the most fashionable day of all three days.

A Roundup of #FPW16: Day 1

The tenth edition of Fashion Pakistan Week (FPW) happened from 7^th – 9^th of April, 2016 in Karachi. The three-day fashion show was filled with a lot of mystery because no one knew till the end about the designers and fashion brands who were taking part in the show. While this might enthrall many people, many spectators seemed not-so-happy about it as they had to wait a lot to witness the collection of their favorite designers. This does not end here, the clouds of chaos and delays also kept surrounding the ramp in all three days.

Regular Yet Stylish Hair Ideas for Summer

Regular Yet Stylish Hair Ideas for Summer

The last thing I would be worried about on a hot, scorching summer day is spending a lot of time styling my hair. On such days, I want to get rid of this part as soon as possible and hence, look for quick and easy hairstyles. Thanks to a friend who told me about a couple of life-saving hairdos that I am absolutely enjoying and, considering how tough of a job it is, I would like to share these with my beautiful readers  as well so that they do not have to go  through the same torture I went through!So, here goes the amazing regular but stylish hairdo list for summer

5 Beauty Hacks That Can Save Your Life

Life is busy. Each of us is fighting a war against time. It is like too much to be done in too less time, right? At the same time, you have to look after yourself as well. Being a woman, you have to do hair to look good, make up to look perfect and what not? Sounds tough, eh? But what if I told there are some quick beauty tips to help you get ready in minutes instead of hours, and that too effortlessly? Yes, it is possible.
Without wasting any more time, let us take a look at some life-saving beauty hacks that have always saved me whenever I was in beauty emergency.

Coke Studio Season 9 set for launch: Will feature Amjad Sabri

Karachi, June 24, 2016: Season 9 of the signature fusion music platform Coke Studio will be remembered by fans for all time to come, as Amjad Sabri, who passed away tragically just a few days ago, will be seen performing in this Season. In what is probably the last studio recording, Amjad Sabri together with Rahat Fateh Ali Khan read the qawwali, Aj Rang Hai.

Actor Feroze Khan to debut on the big screen this September

PRESS RELEASE

[Karachi: 14th June, 2016] After conquering the small screen with top rated serials and critical acclaim, the award-winning actor Feroze Khan is all set to make his debut on the silver screen with Anjum Shahzad’s upcoming film ‘Zindagi Kitni Haseen Hay’ (#ZKHH) in 2016.